What Is The Difference between Explainer Videos and Written Content?
The biggest dilemma that most business owners have is figuring out what the best way to advertise their products is and what strategy will bring their business the most success. With the rise of the internet more and more people are shying away from the traditional forms of marketing and are instead using websites and things like explainer videos in order to market their products. However, even online there are different types of tools that one can use in order to advertise and present products and it can be a real challenge to figure out what the right tool for your business is because when it comes to marketing one size does not fit all since every business is unique in its own way. If you are someone that is struggling with this decision then keep on reading this article where we will compare the explainer video and text information.
An explainer video is a short video that should be somewhere between 60 and 90 seconds and maximum two minutes long and the purpose of it is to explain very complex products or complicated company policies in a way that is simplified and very easy to understand from the standpoint of the viewer. Basically, if you are looking for something that will help convince your buyers that your product is just what they need very quickly, then this is the way to go for you. One of the biggest pros of using an explainer is the fact that it is a short video which means that there is a very big likeliness that people will watch through it. Statistically, people pay a lot more attention to a video then they do to a written text, so that is definitely something to keep in mind. However, not everything is so great about these videos. The fact is that these videos can be extremely expensive to make and that can be a huge problem, especially for a startup business that may not have a big budget. The whole process does also take up a lot of time which can be a problem for a busy business owner. Something else that you should also keep in mind is that certain types of products need a lot more than just a video in order to have them appeal to the audience, so you really need to look at the product before you decide if the video is worth the investment.
Written information has been around way longer than any other form of marketing and for something to last that long, it must mean that it works. Probably the best thing about any kind of text information is that, unlike explainer videos, they cost pretty much close to nothing. You can even hire a professional copywriter to write up something great for your business websites and it will still cost comparatively less than it would to have a production company create a video for you. However, as we mentioned before not a lot of people have an attention span long enough to read through long texts explaining complicated products or company goals and unfortunately most of the time people don’t even get through the first half of a text before giving up. The problem with this is that this means that you will most likely lose a lot of customers due to the fact that they probably won’t sit and read through that long text and that is definitely something to be concerned about.
Explainer videos and text information are two very different types of marketing that you can rely on and as you can see, both of them have their own pros and cons. And while they both have their use, before you commit to either one of them you need to take a good look at your business and its needs because that is the best way to make this decision. And at the end of the day, if you can’t decide you can always go for both video and text and get the best of both worlds.