What Separate Good Explainer Videos from Great Ones

explainer video

How to make great explainer videos? What separates good explainer videos from great ones? Read this article and find out!


The explainer videos are great for promoting your business or brand, presenting your newest products or services, and engaging with your customers. They can and should be a part of your marketing repertoire, but remember, they are only effective when done right. Luckily, there are ways to take your video from good to great.

In this article, we will discuss what separate good explainer videos from great ones and what does it take to make a perfect explainer video:

  • Great explainer videos start with an amazing script – Writing a text and outline what you will actually present during the video is really important for a couple of reasons – It helps you stay on track with a certain topic you are discussing and help you stick with your goals to keep your video fun, interesting, informative, and under 2 minutes.
  • A great explainer video keeps brand consistency without attacking the viewer with logos – The first mistake you could do is splash your business logo and name all over your video. You will only irritate your viewers and potential customers. The best way to reach your potential buyers is to keep your message short and clear and make appropriate connections with your business. By doing so, you will be seen as a professional in your industry.
  • The greatest video avoids competitor assault – Yes, you might have various reasons why your business or brand are better than your rivals, however, explainer videos are the place to be professional and take the high road. In other words, if you want to make a great explainer video you need to avoid comparisons or even mentioning your competitors. In your video, you need to keep the focus on your brand only.
  • Great explainer videos directly address user needs – Explainer videos are not the place to tell the viewers and your future buyers what you think they should know about your business or brand. Your potential customers are looking for ways to learn more about a specific topic, to ease their business pain or to educate themselves on particular products or services. One of the greatest differences between good explainer videos and great ones is the fact that great videos always address user needs.

Now that you know how to take your good explainer video to the next level, you will be able to get the attention you deserve and convert more business.

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